![]() That perception is a big part of the answer. Why is this the first time we are seeing such a report from a major bicycle company, especially given that cycling is so widely touted as green? But many companies in other sectors have been releasing such environmental impact assessments for years. While some other manufacturers make broad sustainability pledges or tout their success in reducing packaging waste, Trek’s report offers an ambitious array of concrete environmental commitments and a comprehensive analysis of the carbon footprint of its bikes. Remarkably, this appears to be the first time a major bike company has published such a document. ![]() Trek, one of the world’s biggest bicycle brands, recently released its sustainability report for 2021. ![]()
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